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VCE Art and Design

Media Unit 3: Media Narratives and Pre-Production


Students are strongly advised to complete Media Units 1 and 2 before undertaking Unit 3.

Students will find it helpful to have their own digital camera (still and/or video) and tripod.

Course Description

In this unit students explore stories in society through media narratives. They consider how media codes and conventions structure meaning, and how this is influenced by the social, cultural, ideological and institutional contexts. Students assess how audiences from different periods of time and contexts are engaged by, consume and read narratives.

Students use the pre-production stage of the media production process to design the production of a media product for a specified audience. They explore and experiment with media technologies to develop skills in their selected media form. Students develop written and visual documentation to support the production and post-production of a media product in Unit 4.


Areas of Study

Narrative and ideology

Students examine two fictional or non-fictional narratives and how audiences from different periods of time engage with, consume and read these. Students explore the relationship between and the function of media codes and conventions to convey meaning and the relationship between media narratives and the ideological and institutional contexts in which they are produced, distributed, consumed and read.

Media production development

Students investigate and develop production skills that inform the production, design and development of a media product. They record their learning in documented research, annotated production activities, experiments, exercises and reflections.

Media production design

Students use industry specific design and planning, both in written and visual documentation, to complete a media production design plan. Students will take into account the relevant media codes and conventions of the selected media form. 


Assessment Tasks
Marks Allocated
(school-assessed coursework)

Analyse how narratives are constructed and distributed, and how they engage, are consumed and are read by the intended audience and present day audiences.

Written task that explores the characteristics and construction of media narratives and how audiences engage with, consume and read media narratives.  10

Research aspects of a media form and experiment with media technologies and media production processes to inform and document the design of a media production.

A research portfolio and accompanying documentation examining aspects of the selected media form. This will be achieved in the form of production exercises with accompanying documentation that demonstrate a range of skills in the use of media technologies and production processes.

In conjunction with Unit 4 - 40% of Study Score



In conjunction with Unit 4 - 40% of Study Score

Develop and document a media production design in a selected media form for a specified audience.

A media production design plan that follows media codes and conventions, technologies and production processes relevant to a selected media form through written and visual representations for a specified audience, narrative and intention.  

Overall Final Assessment

Graded Assessment Title Assessment Exam Duration Contribution to Study Score (%)
1 Units 3 and 4 Coursework School-assessed   20
2 School-assessed Task School-assessed   40
3 Written Examination November 2 hours 40


Information can be obtained from the Victorian Curriculum and Assessment Authority, Victoria, Australia: