Media Unit 4: Media Production and Issues in the Media
Unit 3: Media narratives and pre-production.
Students focus on the production and post-production stages of the media production process, bringing the media production design created in Unit 3 to its realisation. Students explore the relationship between the media and audiences, focussing on the opportunities and challenges presented by current developments in the media industry. They consider the nature of communication between the media and audiences, explore the capacity of the media to be used by governments, institutions and audiences, and analyse the role of the Australian government in regulating the media.
Areas of study
Students move from production into post-production where the ideas and material generated in pre-production and production leads to the realisation of their production design. Students undertake personal reflection and seek feedback, developing, refining and resolving their product as a result.
Agency and control in and of the media
The relationship between the media and audiences has never been more complex. The contemporary media has seen a shift in the balance of power and arguments around who influences who have become highly contested. Laws and policies of the Australian Government and self-regulation define and maintain standards, but individual interaction with other media users, as in social networks, is not subject to these constraints. As the media crosses national borders, governments struggle to maintain control over the laws and policies. These issues pose challenges for managing and regulating the media by globalised media institutions, governments and the individual.
Produce, refine and resolve a media product designed in Unit 3.
A media product developed from the media production design produced in Unit 3.
In conjunction with Unit 3 - 40% of Study Score
Discuss issues of agency and control in the relationship between the media and its audience.
Written task that explores the dynamic and changing relationship between the media and its audience, the extent of the influence of the media and audiences, the regulation of the media and its audience in Australia, issues and challenges relating to regulation and control of the media.
Overall Final Assessment
Contribution to Study Score (%)
Units 3 and 4 Coursework
Information can be obtained from the Victorian Curriculum and Assessment Authority, Victoria, Australia: www.vcaa.vic.edu.au