Media Unit 4: Media Production; agency and control in and of the media

Prerequisites

Unit 3: Media narratives, contexts and pre-production

Course Description

Students focus on the production and post-production stages of the media production process, bringing the pre-production plans created in Unit 3 to realisation. Students refine their media production in response to feedback and through personal reflection, documenting the iterations of their production as they work towards completion. Students view a range of media products that demonstrate a range of values and views, and they analyse the role that media products and their creators play within the contexts of their time and place of production.

Students explore the relationship between the media and audiences, focusing on the opportunities and challenges afforded by current developments in the media industry. They consider the nature of communication between the media and audiences, explore the capacity of the media to be used by governments, institutions and audiences, and analyse the role of the Australian government in regulating the media.

Areas of study

Media production

How do students realise their intention through their media productions?

Students move from production into post-production where the ideas and material generated in pre-production and production leads to the realisation of their production design. Students undertake personal reflection and seek feedback, developing, refining and resolving their product as a result.

The creation and production of the media product is an individual undertaking. Throughout both the production and post-production stages, the student should be the key principal in the production process.

Agency and control in and of the media

Who holds the power and influence – the media or audiences?

Students explore the complex relationship between the media and audiences through contemporary case studies. They investigate evidence, arguments and ideas so they can discuss audience agency, media influence, media regulation and ethical and legal issues in the media. These include data harvesting, privacy, laws and policies of the Australian government and self-regulation by media institutions.

Assessment

Outcomes	Assessment Tasks	Marks Allocated
Outcomes	(school-assessed coursework)	Marks Allocated
Outcome 1. Produce, refine and resolve a media product designed in Unit 3.	SAT: Production, refinement and resolution of a media product with accompanying documentation designed in Unit 3.	In conjunction with Unit 3 - 40% of Study Score
Outcome 2. Use evidence, arguments and ideas to discuss audience agency, media influence, media regulation and ethical and legal issues in the media.	Student’s performance on the outcome is assessed using one or more of the following: a written report an essay.	10%

Overall Final Assessment

Graded Assessment	Title	Assessment	Exam Duration	Contribution to Study Score (%)
1	Units 3 and 4 Coursework	School-assessed		20
2	School-assessed Task	School-assessed		40
3	Written Examination	November	2 hours	40