Media

Elective Unit

Prerequisites

There are no prerequisites for this course.​ 

Students may borrow School digital SLR cameras, video cameras, microphones and tripods from the library, however it is helpful if they have their own.

Course Description

This unit provides a foundation for VCE Media Units 1–4 while introducing students to the creative and dynamic world of media. Students will explore marketing, digital photography, and filmmaking as they develop practical production skills and discover how media shapes the way we communicate, entertain, and influence audiences.

Through hands-on projects, students will have the opportunity to create their own high-quality media products, experiment with techniques and equipment, and build confidence in expressing ideas through a range of visual and digital formats for a specific audience.

Students will explore issues in relation to the production, distribution and consumption of media products and how and why the media constructs and reflects reality and how audiences engage with, consume, read, create and produce media products.

Essential Questions

• What are media codes and conventions?
• What is the relationship between the audience and the media?
• How are media products designed, produced, consumed and analysed?
• Why is Media so important in our understanding of the world and in an Australian context?

Areas of study

Image Folio

• Students acquire technical skills using a digital SLR camera for the purpose of producing their own image sequences. Image composition, digital enhancement and manipulation is explored.
• Analytical skills in representation and the de-coding media images are developed.

Short Film Analysis

• Students gain skills in the critical analysis of a short film, by applying media codes and conventions.

Video Folio 

• Students create their own digital video by progressing through the stages of pre-production, production, and post-production, applying their understanding of media codes and conventions throughout the process.
• Marketing Campaign
• Students explore how media forms are employed to market to specific audiences by analysing real-world campaigns, collaborating with the school’s marketing team and applying their learning to design a marketing campaign.